Many online casinos in Nigeria are finding new ways to reach a potential customer base. One of the most innovative and largest gambling companies in Nigeria, Bet9ja recently announced that they will sponsor this year of Big Brother. After seeing the lines to the audition and the Bet9ja flags it is obvious that the sponsorship is a good idea. The auditions took place at 8 location Lagos, Port Harcourt, Calabar, Warri, Ibadan, Benin and Enugu. This very popular program will most likely attract a large number of new customers. In this article, we will try to dig a bit deeper into how this sponsorship looks like.
About Big Brother
Big Brother is a reality show first aired in the Netherlands and then spread across the world. Up until today’s date, there have been more than 400 seasons combined in more than 50 countries. The Big Brother season last year was named Double Wahala.
The concept is pretty simple. People live under the same roof in a specially constructed house or apartment that does not have any contact with the outside world. The people that live in the house should try to stay there as long as possible. The last person will be the winner. To stay you can win different competitions and challenges and avoid to be voted out from your housemates. Everything is closely monitored by cameras around the clock throughout the entire show.
Cost of Sponsorship
According to trustworthy resources, this sponsorship is worth as much as ₦1.08bn. This is much larger than the previous sponsorship from Bet9ja of the Nigerian National Team. The Nigerian National Team sponsor deal was “only” of ₦200 million. With this much budget Big Brother this year will be able to have better quality. The location will most likely be fancier than in previous years. Maybe they are even thinking about recording the show in South Africa. It will be very interesting to follow this development to see if more gambling operators are going to sponsor big events, teams and tv-shows like this to attract new customers.